Sales Head - SEA

• Sales Management:
• Oversee sales operations across SEA for equipment, consumable products, spare parts & services.
• Develop and execute sales strategies to meet regional sales targets and business objectives.
• Drive revenue growth by identifying new business opportunities, market trends, and customer needs.
• Team Leadership & Development:
• Manage and lead sales teams in Malaysia and Thailand, ensuring high performance and alignment with regional goals.
• Provide coaching, mentorship, and professional development to team members.
• Conduct regular performance evaluations and ensure targets are met or exceeded.
• Relationship Management:
• Build and maintain strong relationships with key clients, distributors, and business partners across SEA.
• Serve as the main point of contact for high-value clients, ensuring customer satisfaction and repeat business.
• Manage C-Level relationships
• Reporting & Performance Monitoring:
• Monitor and analyze sales data, preparing regular reports on sales performance, forecasts, and market trends. Annual budgeting/target setting with monthly reporting & outlook presentations
• Present sales performance metrics to senior management and recommend actions for improvement.
• Track KPIs, ensuring targets are met and identifying areas for operational or sales process improvements.
• Ensure all projects and related data are properly recorded & maintained in Signode CRM system

• Market Expansion & Strategy:
• Identify new market opportunities within SEA and adapt strategies for different markets for the various products and services.
• Collaborate with marketing and product teams to align sales strategies with regional and global initiatives.
• Cross-Functional Collaboration:
• Work closely with supply chain and operations teams to ensure timely delivery of equipment and consumables.
• Coordinate with product managers/HR team to provide technical support and product knowledge to the sales team.
• Compliance & Reporting:
• Ensure all sales activities comply with local laws, regulations, and company policies.
• Maintain accurate sales records and documentation in line with internal reporting standards.

• Sales Management:
• Ability to prepare sales forecasts and set targets for SEA, and specifically for respective sales manages.
• Quote preparation & presentation, with good negotiation capabilities and able to close deals.
• Able to follow entire sales process from lead generation to order delivery
• Financial acumen to manage revenue & margin, and control operational costs
• Exposure to SEA/APAC customers and partners and able to travel & handle cross-cultural business
• Product/Segment Knowledge
• Packaging equipment knowledge, specifically end of line applications for strapping, stretch wrapping, ASRS and case handling.
• Consumable packaging products such as PET/Steel strap, dunnage bags, tier sheets.
• Pneumatic/battery operated tools hand tools.

• Opportunity within a company with a solid track record of performance
• Leadership Role
• Flexible working options

Sinara Global